Designer Looks without the Drama
TV / Micro Content
Since when did getting the right look with your glasses require a fashion degree or a six-figure salary? It all seems like a lot of drama just for the sake of drama. That’s where Stanton Optical comes in: Every pair of our glasses brings you a Fashion Week look at a regular week price.
Awards:
Graphis. Gold. 2018
One Club Denver. Best Cross Platform Campaign. 2018
Stop Donating to the Homeless
Integrated
There's a startup on almost every street in LA. And in every corner of Skid Row. It's a pretty radical claim. That's why we invited a group of venture capitalists to a real pitch meeting to hear about a startling new investment opportunity.
Earned Media:
Fast Company
Awards:
Bronze - Prague International Film Fest - 'Best Storytelling'
Finalist - Prague International Film Fest - 'Brilliant Execution'
PWW Georgie International Award - Winner - 'Artists, Craftsman and Engineers'
Get Hair Done
Integrated
Housed in Walmart, the spiritual home of getting it done, SmartStyle is making it easier to get hair done for the whole family. When you can hit that feeling of flow, checking off the to-do list is kinda fun. Because we all know it’s always better to knock it out while looking like a knockout. So, check it off. Then, check you out.
Mini for Scale
Integrated
In our super-sized world, the word mini doesn't mean much. That's why we're bringing some scale to the biggest soda launch of the year.
It’s Legal
TV
When Colorado passed 64, the world watched it become legal to do all kinds of things high. Except one.
Earned Media:
SNL - Weekend Update
Veg Out
Real-time Brand Stunt
What’s a place named Noodles supposed to do in this Gluten-free, no-carb world? Reinvent the way people noodle, of course. And in the process, reintroduce the world to the carefree fun of the Noodles brand. In a real-time, unscripted moment, we launched our newest offering, the zoodle, and challenged the Today Show ladies to put the day in the history books by spiraling the most ever zucchini on our one-of-a-kind invention, the Zoodler.
Results:
Today Show stunt: 297 million impressions.
The launch sent the brand’s stock price to a 52-Week high.
Press:
TODAY Show
Newsweek
USA Today
Ride Free
Tagline & Brand Exploration
The premier backcountry brand in the business, Weston is carving a new line for the outdoor industry, all while furthering their own frontiers.
OOH. Print. Posters. Point of Sale. Sometimes Scribbled on napkins. Here’s some of my favorite lines.
Bring the Flavor
Integrated
There’s nothing worse than being bland. Vanilla is a waste of time and cookie cutter isn’t worth the dough. That’s because the only spice of life is literal spice. In what we eat and who we are. That’s why we created a pizza for those who bring their own special flavor to every situation.
Earned media:
CW: me & DJ Ursetta
A Classic’s Comeback
Stunt / Film
When fans ask you to bring back a beloved sandwich for over 40 years, you don't just put it back on the menu, you bring your fans back to its heyday: 1974. And it caused such a stir that it contributed to an 11% sales increase across the nation.
Awards: Silver ADDY
Earned Media:
Social. Good.
Unsolicited ideation
People hate it when you can hear them going to the bathroom, so for years we've ran the faucet to mask our embarrassing bathroom noises. The only problem: California is experiencing its worst drought ever. This small dignity-saving habit has really started to add up.
Born Viking
Social
Tasked with relaunching the world's premiere scotch whisky to a younger, socially savvy audience, we upended their social presence with content that sparks the inner fire of those who were born a little different from the rest. Those who were Born Viking.
One of the creative leads on @HighlandParkUS
AWARDS:
Shorty Awards - Best Use of Video Instagram - Finalist 2017
Frankly, I just love writing. I collect my favorite sentences and scribble here: @whpatters.
And sometimes those scribbles get covers:
