DESIGNER LOOKS WITHOUT THE DRAMA
TV / Micro Content
Since when did getting the right look with your glasses require a fashion degree or a six-figure salary? It all seems like a lot of drama just for the sake of drama. That’s where Stanton Optical comes in: Every pair of our glasses brings you a Fashion Week look at a regular week price.
Awards:
Graphis. Gold. 2018
One Club Denver. Best Cross Platform Campaign. 2018
STOP DONATING TO THE HOMELESS
Integrated Social Experiment
There's a startup on almost every street in LA. And in every corner of Skid Row. It's a pretty radical claim. That's why we invited a group of venture capitalists to a real pitch meeting to hear about a startling new investment opportunity.
Earned Media:
Fast Company
Awards:
Bronze - Prague International Film Fest - 'Best Storytelling'
Finalist - Prague International Film Fest - 'Brilliant Execution'
PWW Georgie International Award - Winner - 'Artists, Craftsman and Engineers'
BRING THE FLAVOR
Integrated— Print / Package / Tagline / Video
There’s nothing worse than being bland. Vanilla is a waste of time and cookie cutter isn’t worth the dough. That’s because the only spice of life is literal spice. In what we eat and who we are. That’s why we created a pizza for those who bring their own special flavor to every situation.
Earned media:
MINI FOR SCALE
PRINT / SOCIAL / DIGITAL
In our super-sized world, the word mini doesn't mean much. That's why we're bringing some scale to the biggest soda launch of the year.
PROOF OF CONCEPT
IT'S LEGAL
TVC
When Colorado passed 64, the world watched it become legal to do all kinds of things high. Except one.
Earned Media:
SNL - Weekend Update
RIDE FREE
Tagline & Brand Exploration
The premier backcountry brand in the business, Weston is carving a new line for the outdoor industry, all while furthering their own frontiers.
VEG OUT
Real-time Brand Stunt
What’s a place named Noodles supposed to do in this Gluten-free, no-carb world? Reinvent the way people noodle, of course. And in the process, reintroduce the world to the carefree fun of the Noodles brand. In a real-time, unscripted moment, we launched our newest offering, the zoodle, and challenged the Today Show ladies to put the day in the history books by spiraling the most ever zucchini on our one-of-a-kind invention, the Zoodler.
Results:
Today Show stunt: 297 million impressions.
The launch sent the brand’s stock price to a 52-Week high.
Press:
TODAY Show
Newsweek
USA Today
OOH. Print. Posters. Point of Sale. Sometimes Scribbled on napkins. Here’s some of my favorite lines.
THE YUMBO
Stunt / Film
When fans ask you to bring back a beloved sandwich for over 40 years, you don't just put it back on the menu, you bring your fans back to its heyday: 1974. And it caused such a stir that it contributed to an 11% sales increase across the nation.
Awards: Silver ADDY
Earned Media:
THRIVENT STUDENT RESOURCES
The New School Mindset
CONTENT + SOCIAL
Student loan debt is the 1.53 trillion dollar elephant in the room no one’s talking about. And every Fall, a new batch of students are saddled with debt and pushed into the system without any knowhow or education about how to come out on top. No more. Thrivent Student Resources is introducing the country to the New School Mindset, where we educate students about how they can chase their college dreams without paying for them well into their forties.
Production Partners:
Buzzfeed
Attention:
Ping Pong - #8 Youtube ads leaderboard for Aug 2017
BORN VIKING
Social
Tasked with relaunching the world's premiere scotch whisky to a younger, socially savvy audience, we upended their social presence with content that sparks the inner fire of those who were born a little different from the rest. Those who were Born Viking.
One of the creative leads on @HighlandParkUS
AWARDS:
Shorty Awards - Best Use of Video Instagram - Finalist 2017
CHILDPROOF YOUR PARENTING
OOH
No one is prepared to be a new parent. In fact, we're as much as our newborn. That's where Bright by Three comes in. With parenting tips and tricks just a text away, raising a child just got parent-proof.
SEE WHAT'S OUT THERE
Digital / E-Commerce + Launch video
When you have the clearest lenses on the planet, you're not only free to go see what's out there but experience everything the world has to offer on a deeper level. I was the lead writer in crafting a hundred product stories and overhauling the site.
Video password: L3tM3In
BRAND BOOK
To be truly healthy, we don't only need to eat well. We need to think well, act well, and be an active member of a vibrant community. With an ethos like that, helping the True Food Kitchen brand grow and flourish across the country was not only enjoyable. It was delicious.
Social. Good.
Unsolicited ideation
People hate it when you can hear them going to the bathroom, so for years we've ran the faucet to mask our embarrassing bathroom noises. The only problem: California is experiencing its worst drought ever. This small dignity-saving habit has really started to add up.
Frankly, I just love writing. I collect my favorite sentences and scribble here: @whpatters.
And sometimes those scribbles get covers:
